Marketplace is still a relatively new sales model that is getting more popular by the year. Online stores dominated the e-commerce marketplace until recent. Now, they are being overtaken by marketplaces. The search results are shared with major online shops and marketplaces, who invest in traffic from search engines and search advertising. You can also always use the link analyzer: https://linkbox.pro/
This article will explore the ways that online stores can expand on marketplaces, as well as what promotions are available for these platforms.
The customer journey through the market
What's the starting point of the customer's journey ? their home to your product?
- The homepage. The homepage is where all brand traffic goes. The homepage is an essential part of any salesperson's business. This is the place where your main customers and their loyal audience are.
- Sales catalog. This channel is second in importance to attracting visitors. This is where the demand for categories originates (e.g. looking for television).
- Promo pages. Promo pages can be ordered by sellers on their own, or thematic sets (for promotions and holidays, occasions, and holidays) from the marketplace's internal departments. The marketplace strives to fill its promo pages with the top deals and then promote these offers.
- Brand zones. This is a huge section of the website. It provides only information on the company's brand or online store. There are no other competitors and traffic can only be directed to one seller.
- Product card. Visitors come to the page for product cards seeking a specific item and the seller gets an opportunity to provide the best price and catch the customers attention.
The benefits of online marketplaces for customers
Both online shops and marketplaces feature highlighted pages that showcase the customer's journey. Yet, marketplaces have some advantages for customers.
- A large range of products - no online store can offer as many items to offer the customer a greater selection of items than the market. An extensive selection of products will allow the user to save time on searching and browsing through many websites.
- An array of prices. There are a variety of price options available. Customers don't need to go to multiple websites in order to choose the right price. All they need to do is to look at the prices, and then choose one retailer.
Markets typically have greater variety of goods and a number of filter pages that cover user demands. The search engines view marketplaces as be an effective tool for getting a response to users' queries. Because of their availability and satisfaction of customers that marketplaces enjoy an advantage in SEO over niche online stores. Search engine algorithms find marketplaces to be of higher quality, more efficient and responsive to customer demands.
Methods for marketplace promotion
Promoting on all websites is an essential element of your promotion strategy.
Your name on the card of your product should be made clear
If you have reasonable rates and favorable delivery terms your business will be different from other sellers. Customers will pay more attention to the services you provide. From a marketplace standpoint, you will have the possibility to increase your offer within the product card and elevate your offer to a specific offer, which is the first price that customers see on their card. The list of sellers includes those with a better rating and pricing, as well as favorable delivery terms, promotions, or cashback.
Improve the quality of the descriptions of products
Descriptions should provide information on the product, its benefits to customers, quality assurances and insight into the ways it will enhance the lives of the customers.
Engage users-generated content
After price, reviews are the most important criteria for product selection. From the standpoint of search engines, a review adds value to the product description. Besides, reviews increase the likelihood of an order being converted. Every platform comes with a catalog sorting list, with reviews included - if you have lots of them it is possible to get to the first positions in the catalog for the sorting list.
You can receive reviews naturally, e.g. through sending out newsletters that encourage people to write reviews following purchasing or by rewarding your customers with promotions and bonus offers. It is important to respond to customer reviews as it will encourage other customers to write reviews.
Promote your brand's name through product recommendations
A recommendation label may be placed on the product. The label will appear on the product card. Additionally, these products will be given the first position on the homepage, There is also a separate section with recommended products. Marketplaces strive to help users to select the right product for them, so they willingly offer products with the label recommendation even though the requirements for getting the label on every marketplace are different for each marketplace.
Directly drive search traffic to your website
Strategies for the most efficient. The algorithm could be divided into the steps listed below:
- Find keywords ranked among the top 20 Google results.
- Backlinks from other websites are an excellent way to get backlinks to your pages
- Make use of the Linkbox service to review the links received
Although it's not an easy method, it will help you and your customers to your card.
Affiliate programs are available
What exactly is an affiliate program? A brand, manufacturer or retailer contacts the marketplace to request information regarding the company. The partner is then able to place the information on the website and invites visitors to browse the marketplace. A portion of the amount that the buyer pays to the marketplace is transferred to the partner.
It is crucial to understand that the marketplace doesn't care about the kind of product that you sell. Their goal is to meet the customer's requirements. The buyer has two of them - to solve an problem by purchasing an item and get satisfaction from their purchase (a reasonable price, favorable delivery terms, speedy and quality-assurance). By using features and tools available on marketplaces that allow sellers to draw sufficient traffic to their product.
Conclusion
- Marketplaces are becoming more and more well-known in the world of e-commerce and are overtaking online stores in regards to search engine rankings and traffic.
- The primary channels for attracting traffic to the marketplace include the homepage, catalog, promo pages brands, brand zones, and product-related cards.
- Online stores also offer all these pages, but marketplaces provide a wider selection of products and prices.
- Promote your product in the marketplace by offering a cheaper price and delivery terms. Create a quality description. Make it easy for your customers to provide feedback and take part in the product's recommendations.
